London

#IAmBeautiful

5 years ago today I went through something quite life-changing. This was physically the most difficult experience I’d ever had, but if I had to do it again, I would, in a heartbeat. It’s changed me, not just on the outside but on the inside too. I am so much more confident. For some people, changing the one thing they don’t like about themselves is not an option.

I Am Beautiful Event with Exorex

Giorgia Lanuzza suffers from psoriasis, with the skin condition covering 97% of her body. She has taken the brave step and stripped for the camera to become the face of Exorex‘s new campaign, ‘I am beautiful’. I was invited along to the launch of this inspiring campaign, held at Book & Kitchen in Notting Hill. I must admit, I felt a bit like a fraud going to this event. Here’s Giorgia not able to really do much about her condition but to grin and bear it. Then there’s me who just had to go through 4 hours of surgery, a couple of weeks with a swollen face and a diet of soups & blended pasta to feel good about myself, but no one would ever know! I’ve had people tell me I’m brave and an inspiration for going through what I did, but y’know what’s even more brave? Showing off our insecurities, especially when you have to strip down to a bikini!

Giorgia Lanuzza Psoriasis sufferer Bikini

Giorgia has always been quite a confident person but for most of her teenage years, she covered up her psoriasis until one day she decided she needed to change the way she thought about herself. She’s now hoping to change peoples perspectives and help others feel more confident. After listening to Giorgia talk about her condition, it’s clear to see she is just the girl this campaign needs to front it!

Giorgia Lanuzza Psoriasis sufferer Bikini

Exorex have enrolled Brock Elbank as their campaign’s photographer. His speciality is making things that wouldn’t normally be classed as beautiful into something stunning. His last 2 projects have been beards (he even photographed a lady with some magnificent face fuzz!) and freckles. Brock was on hand to talk us through some of his favourite shots from these 2 projects.

 Brock Elbank Freckles Photographer I Am Beautiful

 Brock Elbank Freckles Photographer I Am Beautiful

 Brock Elbank Freckles Photographer I Am Beautiful

To end this lovely evening, we were given in a mini lesson in Mindfulness from Suryacitta Malcolm Smith. He taught us how to be at one with ourselves and asked us all to sit in silence for 2 minutes, not doing anything. It’s a lot harder than you think! 2 minutes doesn’t sound that long, but when you’re not distracted by anything, it’s suddenly a long time!

Book and Kitchen I Am Beautiful Event with Exorex

Book and Kitchen I Am Beautiful Event with Exorex

Book and Kitchen I Am Beautiful Event with Exorex

Book & Kitchen was the perfect location for this event; small and intimate, but cosy and relaxing. There were plates of nibbles on each table and plenty of drink to go around. It’s basically a little cafe set inside an adorable book shop. I’ll definitely be revisiting to munch on some cake whilst I read a chapter or 2!

A massive thank you to Bethia at Satellite PR for the invite and to Exorex for the lovely gift box. Also a big congrats and good luck to the absolutely B-E-A-U-tiful Giorgia for being such an inspiration.

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